For the first time I heard the term “Web 2.0″ mentioned on mainstream radio. The ABC Radio National program has a knack of being 12 months ahead of everyone else and this podcast is right on the money!
Download MP3 Podcast here
Interview 1. Checking Australia’s web 2.0 pulse
Conversation with Ross Dawson, who’s a media strategist specialising in online applications and innovations.
My Favourite Quote … which relates nicely with Improv and Complexity!
“Though I think the more important way of thinking about this is that we are moving into a heuristic world, that is, a trial and error world. It is impossible to know what is going to work, but you can try things, and then adapt as a result, and I think that’s something where Australian culture has been a disservice to us, this idea that failure is something bad, it means that you don’t attract the interest or capital in the future, whereas failure is very much the path to success, particularly in the online world today where almost all the major successes we’ve seen started very differently than they look today. So they started out, they found out what worked, they found out what didn’t work, and evolved into something which is now successful. So that trial and error is a fundamental part. So first step is you need to try, you need to be able to try things and see how they work and adapt, and move them forward. I think Australians need to get better at doing that.”
2. Networking for Good
Bill Strathmann
CEO of Network for Good
Beth Kanter
Consultant in social media for nonprofits
In this conversation … Not-for-profit organisations and how they can use IT technology and social media techniques to expand their donor-base and energise and engage their supporters.
Among the keynote speakers at the 2008 ‘Connecting Up’ conference was Bill Strathmann, who’s a specialist in online fundraising. And he’s also the head of the organisation ‘Network for Good’, which acts as an online donation channel for a multitude of American charities.
My Favourite Quotes
“The nice part about web 2.0 technology is that now we can engage that audience and allow them to be supporters for our cause. So rather than treating them like an ATM, there may be a segment of your audience as a non-profit, their supporters, who would be willing to do advocacy, do fund-raising online with tools that are available to every non-profit, and that network of our supporters when they reach out to their friends and family, they become a messenger that is far more powerful, far more authentic, than we can ever be as non-profits ourselves.”
“And so now what we’ve established is a website called Fundraising123.org and it’s very simple, it’s got 500 articles on basically how to do this, how to improve your website, how to reach your constituents on their value system, how to do a successful email campaign, and we do bi-weekly calls with these non-profits and hundreds sign up, just to get that one hour of training so that now they can go and unleash that knowledge on their supporter base.”
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